About
Hey There, I'm Casey. 
I grew up in Pembroke, Ontario and studied business in university. After ten years in this field, I made the switch to web development three years ago, studying at Le Wagon in Montreal. Since then, I've worked at an agency, creating everything from sleek, simple websites like the one you're on now to more complex, advanced projects.
But I don't fit the typical developer mold. When I'm not coding, you'll find me cooking, cycling, hiking, or escaping into nature as often as I can (as you might have guessed from the theme of this site).
I am excited to chat and see how I can help you grow your business with a new website!
Let's ChatNot All Websites Are Equal
Why Speed Matters
A few seconds may not seem like much, but in the online world it can make a significant difference. In fact, 32% of people abandon a website if it takes longer than three seconds to load1. Beyond customers leaving your site, potential clients may never discover it in the first place. One of the key factors that influence how Google ranks your site is its speed. Test your page's score here.
While many tools, libraries, and website builders (such as WordPress or Wix) aim to simplify web development, they often come with drawbacks. Although they may ease the developer's workload, they can introduce complexity that significantly impacts the speed and user experience of your website.
This can be thought of as the artisinal approach to website-building. Everything is made in the tried and true manner, without fancy tools or quick fixes, ensuring that every step of the process is done with care and precision.
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Less Is More
A hand-coded website using pure HTML and CSS is inherently more secure than platforms like WordPress. HTML and CSS are static, meaning they don't rely on plugins, databases, or complex server-side code, which eliminates many common vulnerabilities. Since there's nothing to hack—no login pages, plugins, or databases—your site has far fewer entry points for attackers.
On the other hand, WordPress sites often require plugins for additional functionality. These plugins can introduce security risks, especially if they are outdated or poorly maintained, making WordPress sites more vulnerable to hacking. With a simple HTML/CSS site, you avoid these risks, giving you a safer, faster website with less maintenance.
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Improve Your Google Business Profile
A Google Business Profile is often overlooked by small businesses, but it's a crucial tool for being discovered online. When someone searches for your business or services related to what you offer, having a well-optimized profile ensures that your company shows up in local search results and Google Maps. This makes it easy for potential customers to find your contact information, read reviews, and get directions, giving you more visibility to people searching for services like yours.
Beyond visibility, a complete and up-to-date Google Business Profile boosts credibility. Positive reviews and accurate business details build trust with potential customers, and since many people rely on Google to find businesses nearby, neglecting this tool could mean missing out on valuable local leads. At New Growth Web Services, we offer a free Google Business Profile revamp to help you make the most of this resource, ensuring your business stands out and is easy to find.
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